Ecommerce Manager

Date Posted November 3, 2022
  • Department Internet/E-Commerce
  • Location Toronto, ON
  • Job ID 110935

YM Inc. was founded on the strength of a single retail store in the heart of downtown Toronto in 1975, under the name Stitches. Today we are one of North America’s leading apparel retailers operating over 750 stores across Canada and the United States under the following banners: Stitches, Urban Planet, Urban Behavior, Sirens, Urban Kids, Suzy Shier, Bluenotes, West 49, Mandee and Charlotte Russe.

Our goal is to sustain performance that exceeds expectations. We are committed to creating a culture where people feel valued and inspired to achieve results. We give our people the appropriate tools, freedom and authority to make decisions. They are accountable for their actions and we recognize their efforts and reward their results. We attract and nurture the best people by providing leadership opportunities, career development and continuous learning. We are committed to leading by example and with integrity. We treat people with respect and dignity, promote the benefits of diversity and address challenges in a direct and compassionate manner. We engage people in our goals and objectives; we listen and act on new ideas where possible. That is our Philosophy.

Position Description

This position is responsible for developing and implementing the strategic online marketing plans for the Company. This includes web-based marketing initiatives, social media, development of databases, and any legal requirements. They will oversee all activities which pertain to the Company websites, while staying abreast of changes in the online marketing environment, to best serve the objectives of the Company.

Duties and Responsibilities:

  • Initiate and lead Company e-commerce strategy and drive website development through implementation of industry best practices
  • Establish innovative ideas to help drive sales and traffic to our sites
  • Ensure sites are current with new items posted and old items deleted; ensure that all markdowns/specials have been identified
  • Maintain optimal level of customer service at all times and ensure simplicity in the service. Analyze online experience of customer and recommend improvements
  • Lead and coordinate all internal departments such as; Operations, Merchandising, Warehouse, Customer Service and Marketing; in the launch and the ongoing growth of online business
  • Manage a weekly scheduled meeting to review e-commerce updates
  • Participate in weekly marketing meetings
  • Manage the e-commerce warehouse, ensuring that orders are sent and delivery timelines are met; negotiating shipping rates with Canada Post; ensuring the efficient tracking of all orders/sales/returns
  • Partner with the photography studio to ensure the effective execution of creative concepts
  • Develop e-commerce marketing campaigns to drive awareness and consumer acceptance in the marketplace
  • Ensure strong brand integration with base marketing initiatives
  • Recommend and lead CRM strategy to expand and maximize usage of Company databases to drive results and connect with key customers
  • Liaise with the Buying and Planning departments to conduct ongoing trend and sales analysis, review sell through and out of stock stats and make proactive recommendations based on analysis
  • Preparation, analysis and evaluation of weekly reports, including site traffic statistics
  • Maintain professional and technical knowledge by attending educational workshops, researching and benchmarking state of the art practices and remaining up-to-date on industry best practices
  • Deal directly with Magento in development and any other initiatives/concerns
  • Hire, train and develop new e-commerce staff
  • Develop social media, Facebook, Twitter, Blogs and ensure that they are current and effective
  • Increase Company Social Networking presence
  • Analyze and report on all department expenses monthly
  • Analyze and compare SEO (Search Engine Optimization) health against other competitor successes. Apply continuous effort at providing improved SEO tactics to each website in terms of keyword use, page structure, inbound links and SEO techniques
  • Ensure that Copyright, as well as Privacy Policy and Terms of Use are updated annually for Urban Planet and are current as to legalities
  • Establish, document and uphold policies and procedures that will develop a culture of continuous improvement. Provide training, guidance and support in the development of concepts, strategies, planning, implementation, and coordination of e-commerce marketing projects. Share proven methods and concepts to improve subscriber/customer acquisition and retention, increase conversion rates and produce a better overall shopping experience
  • Build and maintain relationships with web marketing alliances. Leverage group influence to establish high-level cross-promotional and branding opportunities (contests, prizes, in-store sampling, etc.)


  • Minimum 5 years’ experience in fashion retail marketing coupled with 2 years e-commerce experience
  • Post-Secondary education in Marketing and/or related experience is a must
  • Thorough understanding of online retailing, online analytics and CRM database marketing
  • Online media experience working with HTML, Flash or Java is an asset
  • Experience with Microsoft Office (Outlook, Word and Excel)

Related Work Skills

  • Ability to think out-of-the-box
  • Excellent interpersonal and communication skills
  • Understand business goals and work closely with key leadership to strategize
  • Communicates clearly and effectively with team members and Executive Management
  • Excellent written and oral communication skills
  • Strong leadership skills with previous Management
  • Sound analytical ability coupled with creative problem solving skills
  • Proficient working in a technical environment
  • Creative and dynamic mindset with the desire to “make things happen”

YM Inc. is an equal opportunity employer. If chosen to participate in the selection process, accommodations are available upon request. We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant’s accessibility needs.

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