Email Marketing Manager

Date Posted September 16, 2022
  • Department Internet/E-Commerce
  • Location Montreal, QC
  • Job ID 109045

Suzy’s Inc. (Suzy Shier and Le Chateau) is looking for an email expert with experience in email personalization and building out segments based on customer behavior.

The email specialist will also be responsible for managing the daily activities of all email campaigns, list growth and health, quality assurance, A/B testing, and reporting and analysis.

This position reports to the Ecommerce Director and works within the ecommerce team while collaborating with other departments to ensure optimization and growth of the email channel.

The Email Marketing Manager will play a key role in achieving KPIs and sales targets for the email channel.

Recognized for your organizational skills and high level of efficiency, your responsibilities will include, but are not limited to:

  • Prepare and execute plan for email list growth.
  • Ensure standards are being followed for CASL compliance and maximum deliverability.
  • Work to improve deliverability and list quality and decrease unsubscribes.
  • QA all emails
  • Optimize campaigns through A/B testing to improve open rate, clickthrough, conversion etc., monitor and report on results and implement best practices.
  • Focus on segmentation, delivering more specific relevant messages to select audiences based on behavior resulting in increases in key KPIs (open rate, click through rate etc.).
  • Build and recommend customer journeys for the different lifecycle stages (i.e. new, churn, one-timers, active)
  • Use Google Analytics data to identify and build new segments
  • Evaluate current email flow campaigns and build out new ones.
  • Examine all creative assets to ensure that creative is optimized for delivery and performance and meets creative brief specifications.
  • Test all messages to ensure emails are rendering correctly across major email clients, promotional codes are live and functioning properly, all landing pages and featured products are live and pricing coordinates between email and site.
  • Send testing notifications of daily emails to all business partners.
  • Provide actionable intelligence that identifies opportunities for optimization and growth.
  • Project manage by creating work-back schedules and managing timelines with cross-functional teams for copy, translation, and creative assets required.
  • Work with the graphic designer to execute all email campaign set up, loading of all email assets into email system, QA and trouble shoot potential issues.
  • Maintain an in-depth knowledge of current email best practices and build a roadmap for short, medium and long-term projects.
  • Build reporting dashboards for email campaign results providing analysis and insights for different audiences (weekly, monthly, quarterly).

Skills

  • Bachelor’s degree in Marketing or equivalent
  • 1-3 years email and web marketing experience
  • Analytical and proficient in Microsoft Excel and Google Data Studio
  • Knowledge of Google Analytics
  • Experience working with ESPs, Klaviyo experience an asset
  • Familiar with 3rd party app integration
  • HTML knowledge to troubleshoot and test is a plus
  • Experience using Shopify Plus an asset
  • Highly detail-oriented with strong organizational skills
  • Sense of ownership in your work and performance
  • Ability to work in a fast-paced dynamic environment with high energy and a positive attitude
  • Must be able to manage high volume of requests and work well under pressure to meet deadlines
  • Strong interpersonal and communication skills, with an ability to work with teams in a collaborative manner
  • A results and data-driven mindset with a strong analytical capability and solid experience leveraging customer data to drive conversion are an asset
  • Strong communication skills in English (French an asset)

While we appreciate all responses, only candidates being consulted for an interview will be contacted.

Suzy’s Inc. is an equal opportunity employer. If chosen to participate in the selection process, accommodations are available upon request. We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant’s accessibility needs.

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