Social Media Coordinator – Bluenotes

Date Posted January 2, 2020
  • Department Accounting
  • Location Toronto, ON
  • Job ID 69770

Website Bluenotes

People are the key to our success. We are committed to hiring the very best people and promoting a culture that develops existing talent and promotes from within. Here is an opportunity to further grow and develop your career with the Company at Bluenotes Head Office.



Social Media Coordinator


Position Overview:

The Social Media Coordinator is responsible for enhancing the social media presence for the Company by creating and managing the Company’s social media strategy, developing brand awareness, growing followers, increasing engagement and generating traffic to stores and e-commerce sites.


Essential Job Functions

Duties and responsibilities include but are not limited to the following:

  • Manages 2 separate brand accounts (Bluenotes | Aéropostale Canada)
  • Strong focus on growth and customer engagement of all social media platforms
  • Engage customers in an approachable way, using humour and “slanguage” when applicable
  • Develop and upkeep social calendar with a strong balance of brand, fashion & promotion
  • Monitors and remains educated on new apps and programs that can further grow and strengthen social media presence
  • Works closely with current influencer/brand ambassador database and continuously connects with new and potential candidates
  • Develops/monitors social media tools, trends and applications.
  • Monitors effective benchmarks for measuring the impact of social media programs, and analyzes, reviews, and reports on effectiveness of campaigns in an effort to maximize results (daily, weekly, monthly). Regularly reports on insights gained from social media monitoring to the Marketing Department
  • Co-ordinates a social media strategy reflective of the Company branding to support and enhance business growth
  • Prepares storyboards to support social media platforms.
  • Manages social media campaigns and day-to-day activities. Duties include writing editorial, community-outreach efforts, promotions, etc.
  • Manages social networking sites including Instagram, Facebook, Linked In, YouTube, Twitter and other similar community sites, posting on relevant blogs
  • Is an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate
  • Manages a Blogger/Influencer outreach program and builds an active brand ambassador network to spread the word about the Company Co-ordinates with the Photographer/Art Director the styling for fit models for the photo/video shoots, ensuring that we’re relevant and supportive of Company direction
  • Monitors current fashion trends in hair, make-up and photo styling to ensure relevance
  • Partners in planning & coordinating seasonal corporate campaign photo/video shoots
  • Plans & coordinates monthly social content photo/video shoots

Related Work Skills:

  • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Instagram, Twitter, Snapchat, YouTube, Pinterest etc.) and how they can be deployed in different scenarios
  • Knowledge of blogging environment relevant to the Company’s field
  • Strong ability to effectively communicate information and ideas in written and verbal format
  • Strong project management and organizational skills
  • Team player, with the confidence to take the lead when necessary
  • Up to date on current fashion trends (hair, make up, etc.)
  • Good technical understanding and ability to learn new programs quickly
  • Self-directed, able to identify, create and action multiple individual, departmental and organizational processes and projects while working in a collaborative and consultative way
  • Committed to excellence
  • Effective time management
  • Creative
  • Energetic
  • Good people skills, comfortable working with store staff and management to create content and create hype for events


  • Post-secondary education in fashion arts or fashion related field
  • Knowledge and understanding of social media growth and monitoring tools such as Hootsuite, Google Ads, Candid and Facebook
  • Active blogger of relevance
  • Minimum of 1 year retail experience
  • Graphic design, marketing, sales, community management experience (combination of writing, PR, communications, and social media) is an asset


We thank all applicants for their interest however, only those selected for an interview will be contacted. Bluenotes is an equal opportunity employer. If chosen to participate in the selection process, accommodations are available upon request. We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant’s accessibility needs.

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